Maurten: Keep up with the future of athletics.
"Athletes all around the world count on us to get the most out of their training sessions and races. That's why we always put athletes first."
In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, became popular and one year later some of the world's best runners started using their products. The technology is patent pending. The sports fuel reinventing team comes from Gothenburg, Sweden.