Fuel of champions

...like Eliud Kipchoge, Jan Frodeno and countless Tour de France teams.

Maurten GEL is the most innovative energy gel on the market, mainly due to its consistency. The gel is in form of a jello, which is easily digestible, edible without water, and does not cause gastrointestinal issues.

What seems as a jiggly jello is actually a hydrogel – a biopolymer matrix that holds carbohydrates. It relies on the same concept as Maurten drinks aka using the hydrogel technology for a smoother transportation of carbohydrates through the stomach to the intestine where the carbohydrates are absorbed. In case of the drinks, the hydrogel is formed due to the acidity of the stomach. But for the GEL, the hydrogel has already been created in production. 

The result is more carbs in less gels and without the intestinal issues and bad taste in your mouth.

Instant win during super long races and hot summers. 

Maurten is the energy supplier of choice of our founder Jan,but also of another Jan, Frodeno, the greatest triathlete of all times. Coincidence? We don't think so! :)

We are obsessed with Maurten's hydrogel technology, both in GELs and Drink MIXes, and we also like the super subtle taste that does not overwhelm your taste buds and is bearable during super long events, such as an Ironman.

The relatively high sodium content in GEL 100 also helps with electrolyte replacement in hot weather.

Maurten: Keep up with the future of athletics. 

"Athletes all around the world count on us to get the most out of their training sessions and races. That's why we always put athletes first."

In 2015, Maurten discovered how to make sports fuels easier to tolerate by encapsulating high concentrations of carbohydrates in hydrogels. The sports fuels, based on only natural ingredients, became popular and one year later some of the world's best runners started using their products. The technology is patent pending. The sports fuel reinventing team comes from Gothenburg, Sweden.

Maurten uses only natural ingredients and does not add artificial flavors, colorants or preservatives. Vegan and vegetarian friendly, folks. 

We strongly recommend testing and getting used to all nutrition in training rather than during races, and Maurten is no exception to this rule.